A couple of days ago, the French sales started. The French sales. Apparently, vendors are only allowed to have sales between the end of June and mid-August, approximately. I'm not going to attempt to fathom the "reason" behind this rule, law, or whatever it is. This is a huge deal here on the news, like Black Friday in America, with news channels showing people in line waiting for the big sale. I actually saw more people than normal walking home with lots of shopping bags that day.
So, what does shopping in your underwear have to do with all this? And I don't mean online shopping. One store here had a brilliant marketing plan: the first 100 customers who come to the store wearing only underwear will get free clothes, and admission to an exclusive "underwear party" to be held Saturday night on a boat on the Seine. You can imagine how much free publicity they got.
http://www.metronews.fr/conso/soldes-2013-tous-a-poil-pour-desigual/mmfz!dnAtPjMk18qU/
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